The Second Coming: Strategic Success Story! - Paperback

by Jaydev (Jay) Raja (Author)

This book illustrates the personal evolution of the author from childhood to young adulthood in India until his emigration to the US for higher education and the development of the author's professional career that shaped and enabled him to return as the point man to bring back the world-famous brand Coke to India! In many ways, it elaborates the following relevance of the title:

The author as the prodigal returning to his native land-his second coming

Brand Coke coming back to India after a prolonged absence of sixteen years-its second coming

Growth of the acquired brand Thums-up as a member of The Coca-Cola Company's brand portfolio in India-its second coming