The Psychology of Food Marketing and Overeating - Paperback

by Frans Folkvord (Editor)

This book integrates recent research and existing knowledge on food marketing and its effects on the eating behaviour of children, adolescents, and adults, examining the important factors and psychological processes that explain the effects of food marketing in a range of contexts.

Author Biography

Dr. Frans Folkvord is an assistant professor at Tilburg School of Humanities and Digital Sciences, at the Department Communication and Cognition, Tilburg University, The Netherlands. He is also a senior policy researcher at Open Evidence, a spin-off company of the Applied Social Science and Behavioral Economics Research group, University of Cataluña (Barcelona, Spain). He is a temporary advisor to the World Health Organization, UNICEF, European Commission, the Dutch Heart Foundation, and the Dutch Nutrition Centre about the effects of food marketing on children's eating behaviour.