The New Rules of Green Marketing: Strategies, Tools, and Inspiration for Sustainable Branding - Paperback

by Jacquelyn A. Ottman (Author)

"New Rules of Green Marketing" helps readers understand why value-based sustainability marketing has become a critical organizational capacity, and how readers can adopt these practices in their own organizations.

Author Biography

Jacquelyn A. Ottman, founder and principal of J. Ottman Consulting, has been working with green businesses since 1989. Ottman counts among her clients over sixty of the Fortune 500, several U.S. Government labels programs including the EPA's Energy Star and the USDA's BioPreferred labels. She is the author of the bestselling Green Marketing.