The Manager's Pocket Guide to Behavioral Economics - Paperback

by Richard Brynteson (Author)

Why do gamblers continue to gamble when they know they will lose? Why will "what we know" hurt us more than "what we don't know?" Why do you remember your summer vacation of 1985 differently than your brother? The Manager's Pocket Guide to Behavioral Economics answers these questions and more while examining flaws in our thinking, our decision-making, and how thinking illusions deceive us.