The Innovation Code: The Creative Power of Constructive Conflict - Hardcover

by Jeff Degraff (Author), Staney Degraff (Author)

Innovation comes from creative tension, not harmonious interaction, says "Dean of Innovation" Jeff DeGraff. He identifies four basic approaches to innovation and shows how leaders can manage the inevitable conflicts between them to create brilliant, unexpected hybrid solutions.

Author Biography

Jeff DeGraff is an advisor to Fortune 500 companies--including General Electric, Coca-Cola, Google, Mercedes-Benz, and many more--and a professor at the Ross School of Business at the University of Michigan. He has written several books, including Innovation You, Creativity at Work, and Leading Innovation, and his thoughts on innovation are regularly covered by Inc., Fortune, and Psychology Today, to name a few. He has a regular segment on public radio called The Next Idea.

Staney DeGraff is the CEO of Innovatrium Institute for Innovation, a laboratory and consulting firm with multiple locations. She works with large organizations, universities, and municipalities to create a sustainable innovation ecosystem that can grow organically and connect the dots between cutting-edge research, talent acquisition and retention, commercialization, and economic development.