The Game of the Impossible: Transforming Companies, Organizations, Nations and Individuals to Achieve Big, Fast Results - Paperback

by P. Gunasegaram (Author), Idris Jala (Author)

The Game of the Impossible presents a framework for transforming companies, organizations, governments, and individuals through the Big, Fast Results (BFR) Methodology developed by Idris Jala, with support from P. Gunasegaram.

Drawing on Jala's experience at Shell, Malaysia Airlines, and within the Malaysian government, the book outlines practical approaches to organizational change and performance transformation. Written in a concise and accessible style, it focuses on applying large-scale transformation strategies in real-world settings.

Author Biography

P. Gunasegaram is a Malaysian business journalist, analyst, editor, columnist, and author with more than forty-five years of experience. He is the author of several non-fiction books, including 1MDB: The Scandal That Brought Down a Government, a study of the 1MDB financial scandal in Malaysia. His writing focuses on Malaysian economics, finance, and public policy.

Idris Jala is a Malaysian business executive and consultant known for his work in organizational and economic transformation. During a twenty-three-year career at Shell, he held senior international leadership roles, including turnaround assignments in Sri Lanka and global retail operations. He later served as CEO of Malaysia Airlines> and as a minister in the Malaysian government overseeing national transformation initiatives. He is currently the president and chief executive of PEMANDU Associates.