Sustainable Business Model Design: 50 Ways to Innovate for Ecological, Social, and Economic Value - Paperback

by Florian Lüdeke-Freund (Author), Henning Breuer (Author), Lorenzo Massa (Author)

Many companies today are turning to sustainable business models in order to maximize success while utilizing environmentally and socially responsible practices. This book offers the first comprehensive list of patterns of sustainable business models and presents an accessible approach to change existing business models and design new ones from scratch. The 50 patterns for sustainable business model design are grouped along eleven challenges companies typically face in sustainable innovation. They are illustrated with over 100 real world examples of companies and startups that have implemented them. These patterns are designed to help managers and entrepreneurs develop new businesses and create sustainable value.

Author Biography

Florian Lüdeke-Freund is Professor for Corporate Sustainability at ESCP Business School, Berlin, and Academic Director of the Master of Science programme in Sustainability Entrepreneurship & Innovation. He is the founder of ESCP's Sustainability Transformation & Applied Research Centre. Henning Breuer consults, teaches, and researches in the fields of innovation management and business psychology. He is a Professor of Business and Media Psychology at Media University Berlin and Principal of UXBerlin--Innovation Consulting. Lorenzo Massa consults, researches, and teaches in strategy, design, and innovation. He is Professor of Strategy and Innovation at AAU Business School, a Director at Change Logic, a strategic advisory firm, and a member of the World Economic Forum's Expert Network.