Strategic Management of Health Care Organizations - Paperback

by Peter M. Ginter (Author), W. Jack Duncan (Author), Linda E. Swayne (Author)

Back Jacket

Updated Framework for the Strategic Management of Health Care Organizations

The Ninth Edition of Strategic Management of Health Care Organizations continues to advocate the importance of strategic thinking in healthcare leadership, delivering a framework for a complete strategic management process in health care organizations worldwide through the key elements of strategic thinking, strategic planning, and managing strategic momentum. This book includes clear discussion of concepts including health services external analysis, organizational internal analysis, the development of directional strategies, strategy alternative identification and evaluation, and the development and management of implementation strategies.

This new edition contains numerous updates, including new chapters on health care settings, the rate and types of change taking place in the industry, disruptive disasters and catastrophic events such as hurricanes, tornados, floods, fires, earthquakes and pandemics, and strategic measurement and control through the development of metrics. Existing chapters have been updated with the latest research and developments and made more concise to streamline the presentation of strategic methods, issues, and practical steps.

Strategic Management of Health Care Organizations is required reading for strategic managers seeking to become strategic thinkers with the ability to evaluate a rapidly changing industry, analyze data, question assumptions, and develop new ideas.

Author Biography

Peter M. Ginter Ph.D., is University Professor and Professor of Health Policy and Organization in the School of Public Health at the University of Alabama at Birmingham.

W. Jack Duncan Ph.D., is Professor and University Scholar Emeritus in the Collat School of Business and School of Public Health at the University of Alabama at Birmingham.

Linda E. Swayne is Professor of Marketing Emerita, Belk College of Business, The University of North Carolina Charlotte.