Status Update: Celebrity, Publicity, and Branding in the Social Media Age - Paperback

by Alice E. Marwick (Author)

A book that analyzes status-building techniques - such as self-branding, micro-celebrity, and life-streaming - to show that Web 2.0 did not provide a cultural revolution, but only furthered inequality and reinforced traditional social stratification, demarcated by race, class and gender.

Author Biography

Alice E. Marwick is assistant professor, communication and media studies, Fordham University, and the director of the Donald McGannon Communication Research Center. She lives in New York City.