Social Media's Star Power: The New Celebrities and Influencers - Hardcover

by Stuart A. Kallen (Author)

New polls show that a majority of kids hope to become social media stars one day. But only a handful will benefit from the billions of dollars advertisers dole out to social media influencers annually. Social Media's Star Power illustrates the positive and negative aspects of this trend, with anecdotes and quotes from winners, losers, and industry insiders.