Small business networking group goals - Paperback

by Larry E. Thompson (Author)

The purpose of this quantitative predictive research study, using network adjacencymatrix analysis, content analysis, Kruskal-Wallis one-way analysis of variance by rank, and regression analysis, was to determine to what degree networking relationship tiestrength relate to referral exchange results (utility) among members of a referral exchange goal-directed networking group in New Hampshire. This study considered the association of relationship strength in the context and construct of goal-directed networking groups. Moreover, the nature of a dyad relationship, being strong, weak, or nonexistent, would have an association to the referral results people experience.