Principles of Marketology, Volume 1: Theory - Hardcover

by H. Aghazadeh (Author)

In Principles of Marketology, Volume 1: Theory, Aghazadeh explores the definition, origins and framework of a new methodology for helping organizations better understand their market and competition.

Author Biography

Hashem Aghazadeh is Assistant Professor and Head of the Department of Business Management at the University of Tehran, Iran. He is an entrepreneur and works as a consultant for over 100 diversified companies and organizations. In addition, he teaches and researches across the academic and professional fields of business, strategy, and marketing.