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Netnography: The Essential Guide to Qualitative Social Media Research - Paperback
Netnography: The Essential Guide to Qualitative Social Media Research - Paperback
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by Robert Kozinets (Author)
In this landmark third edition, Netnography: The Essential Guide provides the theoretical and methodological groundwork as well as the practical applications, helping students both understand and do netnographic research projects of their own.
Number of Pages: 472
Dimensions: 1.1 x 9.5 x 6.7 IN
Publication Date: October 17, 2019
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