Lean Innovation: Understanding What's Next in Today's Economy - Hardcover

by Barry L. Cross (Author)

Packed with cases, statistics, and anecdotes, this book guides business leaders through the process of lean innovation. It explains how to eliminate waste, allowing higher productivity and a smoother company presentation to customers. The author discusses how to achieve a company culture that relates to the processes of innovation in a healthy way, and the strategic timing and adoption of innovations; it discussed the relationship between innovation and creativity and refinement tactics; and it explains why economic fluctuation can be an opportunity rather than a liability to an innovative company. This book offers simple, straight-forward, actionable takeaways and solutions.

Author Biography

Barry Cross joined Queen's University in Kingston, Ontario in 2006 after spending 20 years in various leadership positions with several companies. While in industry, Mr. Cross led many key strategic initiatives, including significant development projects in Asia, Brazil, Mexico, and Europe.