International Strategy: Managing companies in the global economic system - Paperback

by Stefano Valdemarin (Author), Maria Giuseppina Lucia (Author)

Navigate the complexities of the global marketplace with proven strategies and tools.

In today's rapidly evolving global economy, International Strategy: Managing Companies in the Global Economic System equips you with the essential knowledge to thrive. Whether you're a student, professor, manager, or entrepreneur, this comprehensive guide provides theoretical models and practical tools for successfully managing international activities and tackling global challenges.

Discover how to:

• Identify and seize international opportunities
• Adapt to global shifts impacting businesses of all sizes
• Apply strategic decisions in a complex environment
• Utilize managerial tools for effective global management

Gain a cross-disciplinary perspective on international strategy, supported by figures, tables, and review questions to enhance learning. Prepare to lead your company to success in the global arena.

Author Biography

is Assistant Professor in International Business Strategies at ESSCA School of Management in Lyon (France). is Full Professor of Economic and Political Geography at the University of Turin where she teaches World Economic Systems and Geography of Financial Markets.