Hobert does a Tradeshow: a modern business fable - Paperback

by Paul Holland (Author)

Hobert does a Tradeshow is an uniquely different look at one of marketing's most powerful (and often misused) tools - the tradeshow. This modern business fable walks people through the process in a different and entertaining fashion. It also includes a number of useful attachments in Hobert's appendix (that just never sounds right...)

Author Biography

Paul Holland is an inventor, writer, speaker and entrepreneur. He has worked in a number of different fields including biotechnology, nuclear power, environmental, fluidics and the exhibit industry. He and his wife live in a house he designed and built himself in New Jersey. They consider their three children their greatest accomplishment.