Get Digital: A Marketer's Guide to Unleashing the Power of Technology - Paperback

by Talib K. Morgan (Author)

Get Digital: A Marketer's Guide to Unleashing the Power of Digital Technology is a technology primer for marketers. It explores the questions raised by marketers and other professionals who are coming to terms with the necessity of having a firmer grasp of digital and web technologies. It offers answers to the challenges marketers face in managing digital customer experiences and highlights technologies that can be used to optimize the creation, delivery and maintenance of those experiences.

This book is an informative reference for people who need to Get Digital:

• Discover the importance of thinking about Digital strategically
• Understand options for social media listening and engagement
• Make informed decisions about mobile user experiences
• Use metrics that matter to measure performance of your web properties
• Identify processes for selecting technologies that suit yours and your customers' needs
• Learn the options for integrating a technology team with your marketing group
• Understand how to use agile methodologies to more rapidly develop solutions

Author Biography

Talib Morgan is the founder of Actuan Global, a marketing technology and digital customer experience management consultancy. He has over fifteen years of experience providing technology insights to marketers at Fortune 500 companies. Prior to founding Actuan Global, he worked in managerial and executive positions for advertising industry heavyweights, Digitas and DraftFCB (formerly FCB Worldwide). Talib's client list reads like a Fortune 500 census, including AT&T, Dell, Eli Lilly, Federal Express, General Motors, Guardian Life, HP, Kraft, MetLife, Morgan Stanley, Pitney Bowes, Qwest, Seagrams America and Smith Barney (Citigroup) - among others. Talib has an M.B.A. degree as well as a B.A. in Applied Physics, both from Rutgers, the State University of New Jersey. He's also an avid singer/songwriter and hopes to one day travel the world singing the songs he's written.