Digital Product Management - Paperback

by Kevin J. Brennan (Author), Sallie Godwin (Author), Filip Hendrickx (Author)

With this practical guide you'll learn how to understand the needs of customers and the difference between customer and business value. You'll discover how to respond to changes in the market and the actions of competitors. You'll understand how to develop new products, launch them into the market, and how to deliver business outcomes.

Author Biography

Kevin Brennan is Product Management and Business Transformation Lead at Product MVP Consultancy, helping companies turn product concepts into thriving businesses and building high-performing product teams. He is best known for leading the development of the Business Analysis Body of Knowledge and building it into the professional standard for BAs. Sallie Godwin is currently product owner and business analyst at Riskhub, helping to develop property compliance software that makes risk management simple. Previously she has worked at ITV, Lloyds Bank and in Central Government in a mix of BA, product owner and product management roles. Filip Hendrickx has over ten years in business consulting and a prior ten years in software engineering and research, enabling him to connect strategy and portfolio management with project execution and product development. As co-founder of the BA & Beyond Conference and IIBA Brussels Chapter president, Filip helps support the BA profession and grow the BA community in and around Belgium.