Cool It (Movie Tie-In Edition): The Skeptical Environmentalist's Guide to Global Warming - Paperback

by Bjorn Lomborg (Author)

The author of The Skeptical Environmentalist and "one of the 50 people who could save the planet" (The Guardian) delivers a groundbreaking book that presents smarter, more cost-effective approaches to dealing with climate change, along with other pressing global concerns, such as malaria and HIV/AIDS. - NOW A MAJOR MOTION PICTURE.

"Far more convincing than An Inconvenient Truth." --The Financial Post

Bjorn Lomborg argues that many of the elaborate and staggeringly expensive actions now being considered to meet the challenges of global warming ultimately will have little impact on the world's temperature. He suggests that rather than focusing on ineffective solutions that will cost us trillions of dollars over the coming decades, we should be looking for smarter, more cost-effective approaches, such as massively increasing our commitment to green energy R&D. And he considers why and how this debate has fostered an atmosphere in which dissenters are immediately demonized.

Author Biography

BJORN LOMBORG is the author of The Skeptical Environmentalist and has written for numerous publications, including The New York Times, The Wall Street Journal, The Economist, and USA Today. He was named one of the 100 most influential people in the world by Time magazine in 2004. In 2008 he was named "one of the 50 people who could save the planet" by The Guardian; one of the top 100 public intellectuals by Foreign Policy and Prospect magazine; and one of the world's 75 most influential people of the 21st century by Esquire. He is presently an adjunct professor at the Copenhagen Business School, and in 2004 he started the Copenhagen Consensus, a conference of top economists who come together to prioritize the best solutions for the world's greatest challenges.