Conducting Empirical Analysis: Public Opinion in Action - Paperback

by Rosalee A. Clawson (Author), Zoe M. Oxley (Author)

Conducting Empirical Analysis is an ideal way to marry substance with skills, getting students to experience the joy of discovery firsthand. Through straightforward instruction and guided examples, Clawson and Oxley show students how to conduct web-based data analysis using UC Berkeley's Survey Documentation and Analysis (available online for free) to answer questions about party identification or attitude stability, and to measure racial prejudice and political knowledge. Exercises cover a range of data collection techniques, survey research, and statistical analyses, ramping up from multiple-choice and open-ended questions to mini-research projects. An instructor's guide with solutions is available for adopters.

Author Biography

Rosalee A. Clawson is professor of political science at Purdue University. Her research focuses on public opinion, mass media and politics, political psychology, and the politics of race, class, and gender. Her work has been published in the American Political Science Review, Public Opinion Quarterly, Political Communication, Journal of Black Studies, and Global Environmental Change. She is the coauthor of Legacy and Legitimacy: Black Americans and the Supreme Court.

Zoe M. Oxley is professor of political science at Union College. Her research interests include the effects of the media on public opinion, gender and public opinion, women in electoral politics, and political psychology. Her work has been published in the American Political Science Review, Journal of Politics, Political Research Quarterly, Politics & Gender, and PS: Political Science and Politics.