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Celebrity and the American Political Process: Integrated Marketing Communication - Paperback
Celebrity and the American Political Process: Integrated Marketing Communication - Paperback
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by Jennifer Brubaker (Author)
This book uses an integrated marketing communication perspective to examine the brand of the celebrity as it is brought into the American political system, primarily in the form of celebrity endorsements.
Number of Pages: 138
Dimensions: 0.3 x 9 x 6 IN
Illustrated: Yes
Publication Date: March 23, 2023
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