Artificial Intelligence for Strategic Communication - Hardcover

by Karen E. Sutherland (Author)

Author Biography

Dr. Sutherland is a Senior Lecturer in Public Relations at the University of the Sunshine Coast, and a Certified AI Consultant. As Director of Dharana Digital Marketing Agency, Dr Karen specialises in using AI for strategic marketing and communication. Dr. Karen has a strong track record of guiding organisations in leveraging AI to enhance efficiency and reduce costs.

Her accolades include the 2023 Book Excellence Award in Public Relations and multiple Stevie Awards in 2022. She has designed and delivered training and workshops globally for over a decade across various sectors like health, small business, and education. Her research spans AI in strategic communication, B2B relationships, and social media practice. Dr. Karen has authored two editions of her book 'Strategic Social Media Management - Theory and Practice' published by Palgrave Macmillan downloaded more than 160k times and has featured in top-tier journals and media including ABC News Breakfast, Nine News, the Wall Street Journal and has been Ticker's AI and social media expert since 2019.