Agribusiness: Crop Production and Marketing - Paperback

by A. Saravanan (Author), S. Saravanan (Author)

Agribusiness: Crop Production and Marketing serves as a definitive strategic framework for the primary sector, synthesizing the complexities of agronomic science with the rigorous demands of global commerce. The volume centers on a "Field-as-Factory" philosophy, conceptualizing soil as natural capital, seeds as proprietary genetic software, and meteorological variables as stochastic operational risks. Across twelve chapters, the text guides the reader through the foundational assets of the pedosphere and genetic selection, the operational optimization of hydrological and biological resources, and the downstream mechanisms of value-added processing and temporal arbitrage. By integrating advanced discussions on digital disintermediation, agricultural finance, and the geopolitical intricacies of the WTO, the book provides the analytical tools necessary to manage a biologically sustainable and commercially solvent agricultural enterprise within the contemporary global value chain.