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Advertising And Sales Promotion - Paperback

Advertising And Sales Promotion - Paperback

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by Fazil Shareef (Author)

1 Introduction and measurement of effective advertising 2 Copy Decision 3 Media Decision 4 Sales promotion and brand equity 5 Role of information technology in advertising and sales promotion

Number of Pages: 172
Dimensions: 0.37 x 9.69 x 7.44 IN
Publication Date: December 15, 2016
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