{"product_id":"youtubers-how-youtube-shook-up-tv-and-created-a-new-generation-of-stars-hardcover","title":"YouTubers: How YouTube shook up TV and created a new generation of stars - Hardcover","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eChris Stokel-Walker\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eMore than 100 insiders revealed their work on YouTube\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e'Absorbing and highly illuminating' \u003c\/strong\u003e- The Bookseller\u003c\/p\u003e\u003cp\u003eYouTube didn't just disrupt television - it quietly reinvented fame, creativity, advertising, and power itself. YouTubers by Chris Stokel-Walker is the definitive, deeply reported account of how a scrappy video-sharing website became one of the most influential cultural forces of the 21st century, creating a new generation of stars, entrepreneurs, and global media brands.\u003c\/p\u003e\u003cp\u003eFrom the very first shaky upload to today's billion-view channels, YouTubers explores how ordinary people turned cameras on themselves and built vast audiences, lucrative businesses, and devoted fan communities. Through vivid storytelling and behind-the-scenes access, Stokel-Walker follows the rise of vloggers, gamers, pranksters, beauty creators, child stars, and influencers - and reveals what success on YouTube really costs.\u003c\/p\u003e\u003cp\u003eThis is not just a book about internet celebrities. It is a sharp, authoritative guide to the creator economy, unpacking how YouTube actually works: the algorithm that decides what goes viral, the metrics that govern visibility, and the hidden systems that reward some creators while quietly burying others. You'll learn how watch time, recommended videos, monetisation, demonetisation, and brand safety shape online video - and why creators are often forced to adapt at breakneck speed just to survive.\u003c\/p\u003e\u003cp\u003eYouTubers also examines the business of influence. As traditional advertising faltered, brands moved to YouTube, fuelling the rise of influencer marketing, sponsored content, and creator-led brand deals. The book explains how creators make money through ads, partnerships, merchandise, Patreon, and live events - and why relying on any single revenue stream can be dangerously unstable. The \"Adpocalypse,\" burnout, and platform crackdowns expose the fragile reality behind the glamour.\u003c\/p\u003e\u003cp\u003eCrucially, the book doesn't shy away from YouTube's darker side. It investigates extremism, conspiracy content, children's programming scandals, and the ethical challenges of algorithmic recommendation at scale. As YouTube grows more powerful, YouTubers asks urgent questions about responsibility, regulation, and what happens when a private platform becomes the world's most influential broadcaster.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eInside, you'll discover: \u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eHow YouTube's algorithm and recommendation system shape culture and attention\u003c\/li\u003e\n\u003cli\u003eThe rise of vloggers, influencers, and internet celebrities\u003c\/li\u003e\n\u003cli\u003eHow monetisation, ads, sponsorships, and brand deals really work\u003c\/li\u003e\n\u003cli\u003eWhy burnout, authenticity, and parasocial relationships define creator life\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 352\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1.3 x 9.3 x 6 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e July 19, 2019\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":47688626405597,"sku":"9781912454211","price":38.4,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0811\/9867\/8237\/files\/XSl-4uiFuP9781912454211.webp?v=1783578791","url":"https:\/\/handfulofbooks.com\/products\/youtubers-how-youtube-shook-up-tv-and-created-a-new-generation-of-stars-hardcover","provider":"Handful of Books","version":"1.0","type":"link"}