{"product_id":"what-is-electricity-and-where-does-it-go-when-it-leaves-the-toaster-paperback-1","title":"What is Electricity? and where does it go when it leaves the toaster? - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eEd Kramer\u003c\/b\u003e (Author), \u003cb\u003eMargaret Henkel\u003c\/b\u003e (Editor), \u003cb\u003eNoel Redbuffalo\u003c\/b\u003e (Illustrator)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIt was the early-1990's, and Ronald Regan had just deregulated the electric power industry. I was bored.\u003c\/p\u003e\u003cp\u003eWith deregulation, the \u003cstrong\u003eTVA, (Tennessee Valley Authority)\u003c\/strong\u003e, which had once monopolized the generation and distribution of electricity, suddenly found itself on an alien playing field, rife with looming competition and desperately in need of a real marketing manager, no, an entire marketing department and mission. Now they had to woo their 160+ power distributors and directly-served industrial customers in a seven state area, or risk loosing their business. In dire need of a marketing manager, they hired me.\u003c\/p\u003e\u003cp\u003eOne early campaign idea I came up with was \"\u003cstrong\u003e\u003cem\u003eYou need it, We got it,\" \u003c\/em\u003e\u003c\/strong\u003eand my second brainstorm, \u003cstrong\u003e\u003cem\u003e\"Where else can you go?\" \u003c\/em\u003e\u003c\/strong\u003ewas catchy and to the point, but both fell on deaf ears. TVA is an government agency, and obviously, there was no room for silly campaigns. Time to get serious. We needed a theme and a spoke-person.\u003c\/p\u003e\u003cp\u003eI created \"\u003cstrong\u003e\u003cem\u003eEddie Current\u003c\/em\u003e\u003c\/strong\u003e, the \u003cstrong\u003e\u003cem\u003eAmbassador of POWER\u003c\/em\u003e\u003c\/strong\u003e,\" who was an electrifying success, and set off to sell, sell, sell on their clearly stated mission. But in my during windshield time covering the vast TVA territory, my mind wandered as it is often prone to do. This is how the \u003cstrong\u003e\u003cem\u003e\"What is Electricity\"\u003c\/em\u003e\u003c\/strong\u003e story came to be.\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 42\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.11 x 8.5 x 8.5 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e April 01, 2022\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":47402519265501,"sku":"9798985723427","price":20.71,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0811\/9867\/8237\/files\/f6Op1E3V2H9798985723427.webp?v=1784111289","url":"https:\/\/handfulofbooks.com\/products\/what-is-electricity-and-where-does-it-go-when-it-leaves-the-toaster-paperback-1","provider":"Handful of Books","version":"1.0","type":"link"}