{"product_id":"theory-of-planned-behaviour-and-the-effects-of-social-marketing-factors-on-sexual-behaviours-in-south-africa-paperback","title":"Theory of planned behaviour and the effects of social marketing factors on sexual behaviours in South Africa - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eLutete Christian Ayikwa\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eIn this book entitled \"Theory of Planned Behaviour and the effects of Social Marketing Factors on Sexual Behaviours in South Africa\", the author tested and validated three newly developed models in a context of HIV\/AIDS that incorporate Social Marketing Behavioural incentives identified by Professor De Jager and himself, alongside the traditional Theory of Planned Behaviour's components. The objectives pursued to integrate the aforementioned variables to slow the spread of the disease through promoting Abstinence, faithfulness to one partner and condom use during sexual intercourses were achieved using Structural Equation Modelling techniques. The validated models will serve as crucial instruments in the designing of effective HIV\/AIDS prevention programmes.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 270\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.7 x 9 x 6 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e September 16, 2020\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":48261507383517,"sku":"9789975153256","price":87.48,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0811\/9867\/8237\/files\/I0kNB5pLnc9789975153256.webp?v=1785076923","url":"https:\/\/handfulofbooks.com\/products\/theory-of-planned-behaviour-and-the-effects-of-social-marketing-factors-on-sexual-behaviours-in-south-africa-paperback","provider":"Handful of Books","version":"1.0","type":"link"}