{"product_id":"the-relationship-revolution-mastering-1-1-account-based-management-paperback","title":"The Relationship Revolution: Mastering 1:1 Account-Based Management - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eSloan Newman\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003e\u003ci\u003eThe Relationship Revolution\u003c\/i\u003e is a practical, behind-the-scenes look at what it truly takes to build, scale, and sustain high-impact 1:1 Account-Based Marketing.\u003c\/b\u003e In an era defined by complexity, crowded markets, and rapidly shifting expectations, organizations need more than campaigns-they need meaningful, human-centered engagement with the accounts that matter most.\u003c\/p\u003e\u003cp\u003eGrounded in nearly two decades of global marketing experience, this book blends proven frameworks, personal stories, award-winning programs, and modern innovations like AI. Newman shows readers how to adopt the mindset of \"CMO of your accounts,\" build trust with stakeholders, co-create with clients, and elevate marketing from a service function to a strategic drive.\u003c\/p\u003e\u003cp\u003eWhether you're launching your first Strategic 1:1 or scaling a global ABM engine, this book provides the mindset and creative inspiration needed to accelerate growth with purpose and precision.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 224\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.47 x 9 x 6 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e May 16, 2026\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":47956461781213,"sku":"9781606493144","price":45.34,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0811\/9867\/8237\/files\/bgo5zB-dU29781606493144.webp?v=1779609189","url":"https:\/\/handfulofbooks.com\/products\/the-relationship-revolution-mastering-1-1-account-based-management-paperback","provider":"Handful of Books","version":"1.0","type":"link"}