{"product_id":"the-business-of-storytelling-inspire-action-build-trust-and-drive-results-through-story-hardcover","title":"The Business of Storytelling: Inspire Action, Build Trust, and Drive Results Through Story - Hardcover","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eDon Yaeger\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003cb\u003eTHE STORY IS THE STRATEGY\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eEvery leader, entrepreneur, and sales professional needs to persuade, inspire, and connect. The ones who do it best all share one skill: they know how to tell a great story. In \u003ci\u003eThe Business of Storytelling\u003c\/i\u003e, thirteen-time \u003ci\u003eNew York Times\u003c\/i\u003e bestselling author Don Yaeger delivers the definitive guide to storytelling as a business tool--practical, research-backed, and built from decades in the field. \u003cp\u003e\u003c\/p\u003e\u003cb\u003eKey takeaways\u003c\/b\u003e: \u003cbr\u003e\u003cul\u003e \u003cli\u003eMaster the Four Universal Truths that govern every great story\u003c\/li\u003e \u003cli\u003eApply ten proven storytelling elements to communicate with clarity and impact\u003c\/li\u003e \u003cli\u003eUse neuroscience to understand why stories drive decisions--and how to tell them more effectively\u003c\/li\u003e \u003cli\u003eBuild a personal story bank so you're ready for any audience, any room, any moment\u003c\/li\u003e \u003cli\u003eTurn everyday experiences into stories that build trust, shape culture, and move people to act\u003c\/li\u003e \u003cli\u003eLearn from the habits of history's greatest storytell\u003c\/li\u003e \u003c\/ul\u003e\u003cbr\u003eIn a world flooded with facts and figures, your job isn't to present more data. It's to give your data a heartbeat. Storytelling is the skill that allows you to do so. Whether you're closing a deal, rallying a team, or building a brand, \u003ci\u003eThe Business of Storytelling\u003c\/i\u003e gives you the framework to do it well.\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cb\u003eDON YAEGER\u003c\/b\u003e is a thirteen-time \u003ci\u003eNew York Times\u003c\/i\u003e bestselling author, Hall of Fame keynote speaker, executive coach, Publisher at Advantage Media, and longtime Associate Editor of \u003ci\u003eSports Illustrated\u003c\/i\u003e. Named National Geographic's Storyteller in Residence, he has spent decades studying and practicing the habits of the world's greatest communicators. He hosts the top-rated \u003ci\u003eCorporate Competitor Podcast\u003c\/i\u003e and leads Greatness Inc. from his home in Tallahassee, Florida.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 240\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1.01 x 9.11 x 6.11 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e September 15, 2026\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":50259949650141,"sku":"9798887509334","price":38.86,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0811\/9867\/8237\/files\/uNMKWIRm2G9798887509334.webp?v=1790247058","url":"https:\/\/handfulofbooks.com\/products\/the-business-of-storytelling-inspire-action-build-trust-and-drive-results-through-story-hardcover","provider":"Handful of Books","version":"1.0","type":"link"}