{"product_id":"starting-your-floral-design-studio-a-creative-guide-to-finding-your-style-growing-your-business-and-nurturing-your-dream-hardcover","title":"Starting Your Floral Design Studio: A Creative Guide to Finding Your Style, Growing Your Business, and Nurturing Your Dream - Hardcover","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eJustine Beaussart\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eFloral designers ready to open their own small business will learn everything they need with this essential how-to guide.\u003cbr\u003e \u003c\/strong\u003e\u003cbr\u003e Sharing the challenges and surprises she experienced in building her business, Justine explains\u003cbr\u003e \u003cbr\u003e - stocking the basic supplies and materials;\u003cbr\u003e - the crucial question of flower sourcing, and the ecological impacts to consider;\u003cbr\u003e - working on defining your studio's brand and ensuring that your online presence builds clientele;\u003cbr\u003e - using eco-friendly design techniques;\u003cbr\u003e - preparing, packaging, and transporting your creations;\u003cbr\u003e - communicating effectively with clients;\u003cbr\u003e and more.\u003cbr\u003e \u003cbr\u003e A review of design basics includes \u003cstrong\u003estep-by-step instructions for nine floral arrangements.\u003c\/strong\u003e\u003cbr\u003e \u003cbr\u003e Justine ends with \u003cstrong\u003ethree useful case studies\u003c\/strong\u003e, including a floral set for an advertising shoot, a floral scenery backdrop at a boutique, and a wedding's floral arrangements.\u003cbr\u003e \u003cbr\u003e Importantly, this guide faces the reality that even while floral designers cope with today's logistical, ecological, and economic problems, they can align good values with market forces--to develop a floral industry that is \u003cstrong\u003emore respectful of the environment\u003c\/strong\u003e and that educates its consumers.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 152\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.55 x 10.18 x 8.35 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e June 28, 2025\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":47434355802333,"sku":"9780764369391","price":35.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0811\/9867\/8237\/files\/wtmt15HrXN9780764369391.webp?v=1771374279","url":"https:\/\/handfulofbooks.com\/products\/starting-your-floral-design-studio-a-creative-guide-to-finding-your-style-growing-your-business-and-nurturing-your-dream-hardcover","provider":"Handful of Books","version":"1.0","type":"link"}