{"product_id":"scientific-advertising-paperback-11","title":"Scientific Advertising - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eClaude Hopkins\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e\"Scientific Advertising\"\u003c\/strong\u003e by Claude C. Hopkins, first published in 1923, is a foundational text in the field of modern advertising. Hopkins, a pioneer of direct-response advertising, presents a methodical, results-driven approach to creating and evaluating advertisements. The book emphasizes the importance of understanding human behavior and using data to craft compelling campaigns.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 92\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.25 x 8.5 x 5.5 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e December 27, 2024\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":47564090245341,"sku":"9798890969682","price":16.28,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0811\/9867\/8237\/files\/pEYO3aaJmf9798890969682.webp?v=1773285324","url":"https:\/\/handfulofbooks.com\/products\/scientific-advertising-paperback-11","provider":"Handful of Books","version":"1.0","type":"link"}