{"product_id":"sales-management-that-works-how-to-sell-in-a-world-that-never-stops-changing-hardcover","title":"Sales Management That Works: How to Sell in a World That Never Stops Changing - Hardcover","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eFrank V. Cespedes\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIn this no-nonsense, research-based guide for sales managers, Harvard Business School professor Frank Cespedes offers essential strategies for thriving in an industry that never stops changing.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eFull of insider case-studies from a wide-range of companies—from startups to big orgs.\u003c\/li\u003e\n\u003cli\u003ePractical, clear-eyed advice, diagnostics, and how-tos.\u003c\/li\u003e\n\u003cli\u003eSeparates fact from fiction, truth from myth about what drives a sales force to success.\u003c\/li\u003e\n\u003cli\u003eResearch-based methods, which is rare in a category that is full of hype, fads, and so-called thought leaders.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eAudience: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eSales managers.\u003c\/li\u003e\n\u003cli\u003eExecutives who oversee or interact with the sales function.\u003c\/li\u003e\n\u003cli\u003eSales people who to understand how their selling role fits into the broader company.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eFrank V. Cespedes\u003c\/b\u003e is the MBA Class of 1973 Senior Lecturer of Business Administration at Harvard Business School. He has run a business, served on the boards of corporations as well as startups, and consulted to companies around the world. He is the author of six books, including \u003ci\u003eAligning Strategy and Sales\u003c\/i\u003e, which was cited as the best sales book of the year by \u003ci\u003estrategy+business\u003c\/i\u003e. He has also published numerous articles in \u003ci\u003eHarvard Business Review\u003c\/i\u003e, the \u003ci\u003eWall Street Journal\u003c\/i\u003e, \u003ci\u003eMIT Sloan Management Review\u003c\/i\u003e, \u003ci\u003eCalifornia Management Review\u003c\/i\u003e, and other prominent publications.\u003c\/p\u003e\u003cp\u003eYou can find Frank Cespedes at frankcespedes.com.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 352\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1.3 x 9.3 x 6.2 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e February 23, 2021\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":47431268860125,"sku":"9781633698765","price":38.4,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0811\/9867\/8237\/files\/S1p3UE5Ja3ByejR4ZzFEK1RBOUkydz09.webp?v=1771330843","url":"https:\/\/handfulofbooks.com\/products\/sales-management-that-works-how-to-sell-in-a-world-that-never-stops-changing-hardcover","provider":"Handful of Books","version":"1.0","type":"link"}