{"product_id":"red-reign-the-inside-story-of-texas-tech-s-first-big-12-football-championship","title":"RED REIGN: The Inside Story of Texas Tech’s First Big 12 Football Championship Book","description":"\u003cp class=\"p1\"\u003eAfter 70 years without an outright conference title, the Red Raiders are champions again! Now you can relive every moment of the Red Raiders’ historic season with “\u003cstrong\u003eRED REIGN: The Inside Story of Texas Tech’s First Big 12 Football Championship\u003c\/strong\u003e.” This stunning 144-page hardcover collector’s book from the award-winning journalists at the Lubbock Avalanche-Journal chronicles how Texas Tech dominated the Big 12, won a dozen games by at least three touchdowns and claimed its first outright title since 1955 in the old Border Conference.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eIt’s all here: The top-10 showdown against BYU that cemented Texas Tech as a playoff contender. The 49-0 demolition of West Virginia that closed an 11-1 regular season. The unforgettable moment when the Red Raiders hoisted the Big 12 trophy in the Dallas Cowboys’ stadium. Plus: All the awards linebacker Jacob Rodriguez collected — the Bednarik, the Butkus, the Lombardi, the Nagurski — and his fifth-place finish in the Heisman Trophy voting. “Red Reign” also will be packed with exclusive photography, behind-the-scenes access and game-by-game coverage of David Bailey, Lee Hunter, Cameron Dickey and the team that made history.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eWhether you’ve bled scarlet and black for decades or just witnessed the greatest season in program history, this book belongs on your coffee table. Order your copy today and own a piece of Red Raiders glory.\u003c\/p\u003e","brand":"Pediment Publishing","offers":[{"title":"Pediment","offer_id":47918809383133,"sku":"9781638461913","price":39.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0811\/9867\/8237\/files\/Texas_Tech_2025-Lander_Mockup_4bcfac87-f8c4-42d0-8116-97ce862c7ac6.jpg?v=1778775132","url":"https:\/\/handfulofbooks.com\/products\/red-reign-the-inside-story-of-texas-tech-s-first-big-12-football-championship","provider":"Handful of Books","version":"1.0","type":"link"}