{"product_id":"promise-drift-the-invisible-gap-between-what-companies-promise-and-what-customers-experience-paperback","title":"Promise Drift: The invisible gap between what companies promise and what customers experience. - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eArturo Coto\u003c\/b\u003e (Author), \u003cb\u003eClover Coto\u003c\/b\u003e (Cover Design by)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCompanies don't break promises. They drift into them.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eGood intentions. Smart teams. Solid plans. Yet customers feel friction, inconsistency, disappointment. Your NPS scores reflect it. Your support tickets confirm it. Your churn tells the story.\u003c\/p\u003e\u003cp\u003eThe gap isn't culture, talent, or communication. It's Promise Drift - the invisible strategy execution gap between what leadership intends and what customers actually experience.\u003c\/p\u003e\u003cp\u003ePromise Drift is the hidden source of over-promising and under-delivering. Not reckless salespeople. Not bad culture. Organizational misalignment - growing silently as your company scales, your AI makes commitments, and your teams improvise under pressure.\u003c\/p\u003e\u003cp\u003e\u003cem\u003ePromise Drift\u003c\/em\u003e gives you the Promise Alignment System (PAS) to close it permanently.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eInside, you'll discover: \u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eWhy growth creates promise misalignment - and how to stop it before it compounds\u003c\/li\u003e\n\u003cli\u003eHow to define a Core Promise that anchors every commitment your company makes\u003c\/li\u003e\n\u003cli\u003eThe six PAS components that close the brand promise gap across marketing, sales, delivery, and AI\u003c\/li\u003e\n\u003cli\u003eHow to eliminate the customer expectation gap so every touchpoint delivers what was promised\u003c\/li\u003e\n\u003cli\u003eA complete 90-day implementation roadmap through the AxisLine leadership fable\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003ePAS works alongside the frameworks you already use - OKRs, EOS, Agile, Scaling Up - adding the organizational alignment layer that connects strategy to daily execution.\u003c\/p\u003e\u003cp\u003eThis isn't theory. It's a system built for how companies actually operate today: distributed teams, AI-generated content, offshore delivery, and customers who form expectations in seconds.\u003c\/p\u003e\u003cp\u003eIf your teams are improvising, your AI is hallucinating, and your customers are surprised - you're experiencing Promise Drift. This book shows you exactly what to do about it.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 252\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.53 x 9 x 6 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e April 14, 2026\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":48599944626397,"sku":"9798995256915","price":25.9,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0811\/9867\/8237\/files\/NaBVhko62x9798995256915.webp?v=1789725119","url":"https:\/\/handfulofbooks.com\/products\/promise-drift-the-invisible-gap-between-what-companies-promise-and-what-customers-experience-paperback","provider":"Handful of Books","version":"1.0","type":"link"}