{"product_id":"pricing-decoded-how-leading-pricing-practitioners-manage-price-to-boost-profits-paperback","title":"Pricing Decoded: How Leading Pricing Practitioners Manage Price to Boost Profits - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eDanilo Zatta\u003c\/b\u003e (Editor), \u003cb\u003eMaciej Kraus\u003c\/b\u003e (Editor)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003ePricing is a key priority of every company globally, as both customers and businesses grapple with ever more challenging economic conditions. \u003ci\u003ePricing Decoded\u003c\/i\u003e is an authoritative but easy-to-read guide to support the transition to robust pricing to drive profitability.\u003c\/p\u003e\u003cp\u003eRenowned pricing experts Danilo Zatta and Maciej Kraus show organizations how to boost profitability and build a competitive advantage, transforming the way to set and manage prices. Case studies from the world's leading pricing practitioners in both B2C and B2B organizations, such as Alcatel-Lucent, Asashi, Google, BP-Castrol, Unilever, Microsoft, Borealis, Hilton, Nike, MediaWorld, Philips Healthcare, Schneider Electric, DHL, Zalando, Zuora, Workday, Assa Abbloy, and Coor, are presented throughout. This book makes smart and innovative pricing more accessible and understandable for all. It provides a strong foundation in the concepts as well as the application in business, empowering you to judge monetization opportunities in a more effective way and ultimately make better decisions.\u003c\/p\u003e\u003cp\u003eThe book is relevant to C-levels, managers, entrepreneurs, investors, as well as sales, marketing, and pricing managers, who want to learn more about topline potentials and monetization through pricing and achieve sustainable growth.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eDanilo Zatta\u003c\/b\u003e is one of the world's leading advisors and thought leaders in the field of pricing and topline excellence. As a management consultant for more than 20 years, he advises and coaches many of the world's best-known organizations. The \u003ci\u003eFinancial Times\u003c\/i\u003e defined him as \"one of the world's leading pricing minds\".\u003c\/p\u003e\u003cp\u003e\u003cb\u003eMaciej Kraus\u003c\/b\u003e is a leading figure in the pricing industry and is frequently mentioned on most influential pricing lists and interviewed in numerous business journals, for example, \u003ci\u003eHarvard Business Review\u003c\/i\u003e and \u003ci\u003eForbes\u003c\/i\u003e. He is a guest lecturer at Stanford University's Graduate School of Business as well as a number of other top business schools. He has written three books on pricing.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 230\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.53 x 9.21 x 6.14 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e November 25, 2024\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":48363386568925,"sku":"9781032869681","price":89.4,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0811\/9867\/8237\/files\/NK71poef3E9781032869681.webp?v=1786550568","url":"https:\/\/handfulofbooks.com\/products\/pricing-decoded-how-leading-pricing-practitioners-manage-price-to-boost-profits-paperback","provider":"Handful of Books","version":"1.0","type":"link"}