{"product_id":"political-marketing-in-the-2024-u-s-presidential-election-hardcover","title":"Political Marketing in the 2024 U.S. Presidential Election - Hardcover","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eJamie Gillies\u003c\/b\u003e (Editor)\u003c\/p\u003e\u003cp\u003eThis book focuses on the spectacle of the 2024 U.S. presidential election from the return of Donald Trump and the decision by Joe Biden to drop out of the presidential race and endorse Kamala Harris as the Democratic presidential nominee to the campaign sprint culminating in Trump's win in November. A follow-up to \u003cem\u003ePolitical Marketing in the 2020 U.S. Presidential Election\u003c\/em\u003e, it uniquely focuses on political marketing and branding strategies, with particular attention to how changes since the last election, especially new technologies and media platforms, have emerged as branding and marketing outlets for both campaigns. This election was again as much about a continuous strategy of targeting and maintaining voter enthusiasm as it was about swaying undecided voters, as both campaigns tried to engage different parts of the electorate. Every American presidential election tends to herald in new political branding and marketing strategies. This book presents diverse scholarly research and perspectives, with practitioner-relevant content that will advance current understandings of political marketing and branding theories.\u003c\/p\u003e\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis book focuses on the spectacle of the 2024 U.S. presidential election from the return of Donald Trump and the decision by Joe Biden to drop out of the presidential race and endorse Kamala Harris as the Democratic presidential nominee to the campaign sprint culminating in Trump's win in November. A follow-up to \u003cem\u003ePolitical Marketing in the 2020 U.S. Presidential Election\u003c\/em\u003e, It uniquely focuses on political marketing and branding strategies, with particular attention to how changes since the last election, especially new technologies and media platforms, have emerged as branding and marketing outlets for both campaigns. This election was again as much about a continuous strategy of targeting and maintaining voter enthusiasm as it was about swaying undecided voters, as both campaigns tried to engage different parts of the electorate. Every American presidential election tends to herald in new political branding and marketing strategies. This book presents diverse scholarly research and perspectives, with practitioner-relevant content that will advance current understandings of political marketing and branding theories.\u003c\/p\u003e \u003cp\u003eJamie Gillies is Professor and Chair of the Department of Journalism and Communications and the Executive Director of the Frank McKenna Centre for Communications and Public Policy at St. Thomas University in Fredericton, New Brunswick, Canada. He is the editor of four other volumes on American and Canadian elections in the Palgrave Studies in Political Marketing and Management series.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003eJamie Gillies is Professor and Chair of the Department of Journalism and Communications and the Executive Director of the Frank McKenna Centre for Communications and Public Policy at St. Thomas University in Fredericton, New Brunswick, Canada. He is the editor of four other volumes on American and Canadian elections in the Palgrave Studies in Political Marketing and Management series.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 127\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e October 02, 2025\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":47584716095709,"sku":"9783031985607","price":87.46,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0811\/9867\/8237\/files\/R8ltAfyykC9783031985607.webp?v=1773620369","url":"https:\/\/handfulofbooks.com\/products\/political-marketing-in-the-2024-u-s-presidential-election-hardcover","provider":"Handful of Books","version":"1.0","type":"link"}