{"product_id":"neuromarketing-for-dummies-paperback","title":"Neuromarketing for Dummies - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eStephen J. Genco\u003c\/b\u003e (Author), \u003cb\u003eAndrew P. Pohlmann\u003c\/b\u003e (Author), \u003cb\u003ePeter Steidl\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eLearn how to use neuromarketing and understand the science behind it \u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eNeuromarketing is a controversial new field where researchers study consumers' brain responses to advertising and media. Neuromarketing and the brain sciences behind it provide new ways to look at the age-old question: why do consumers buy? \u003ci\u003eNeuromarketing For Dummies\u003c\/i\u003e goes beyond the hype to explain the latest findings in this growing and often misunderstood field, and shows business owners and marketers how neuromarketing really works and how they can use it to their advantage. You'll get a firm grasp on neuromarketing theory and how it is impacting research in advertising, in-store and online shopping, product and package design, and much more. Topics include: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eHow neuromarketing works\u003c\/li\u003e \u003cli\u003eInsights from the latest neuromarketing research\u003c\/li\u003e \u003cli\u003eHow to apply neuromarketing strategies to any level of advertising or marketing, on any budget\u003c\/li\u003e \u003cli\u003ePractical techniques to help your customers develop bonds with your products and services\u003c\/li\u003e \u003cli\u003eThe ethics of neuromarketing\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003eNeuromarketing for Dummies\u003c\/i\u003e demystifies the topic for business owners, students, and marketers and offers practical ways it can be incorporated into your existing marketing plans.\u003c\/p\u003e\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eLearn to: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eApply brain science to marketing and advertising research\u003c\/li\u003e \u003cli\u003eRecognize how consumers really think and make decisions\u003c\/li\u003e \u003cli\u003eConduct neuromarketing studies that won't break your budget\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eExpert advice to help you apply neuromarketing techniques and drive business results!\u003c\/p\u003e \u003cp\u003eNeuromarketing is a cross-disciplinary field in which researchers study consumers' brain responses to brands, products, advertising, shopping, entertainment, and more. Building on the latest insights from brain science, it helps researchers find new answers to the age-old question: Why do consumers buy? \u003ci\u003eNeuromarketing For Dummies\u003c\/i\u003e covers this fascinating and expanding field in detail, and shows you how to use neuromarketing to your advantage. \u003ci\u003eNeuromarketing For Dummies\u003c\/i\u003e demystifies the topic and offers practical ways to incorporate neuromarketing into your research and marketing plans.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eStart with Neuromarketing 101 -- learn the fundamentals of neuromarketing and find out why it matters\u003c\/li\u003e \u003cli\u003eUnlock the consumer mind -- explore the nonconscious processes that underlie consumer behavior, the role of emotion in consumer response, and why consumers buy what they buy\u003c\/li\u003e \u003cli\u003eCheck out neuromarketing in action -- find out where neuromarketing fits in with brands, product packaging and design, advertising, in-store and online shopping, and entertainment\u003c\/li\u003e \u003cli\u003eLearn how to measure consumer responses -- delve into the many ways you can measure what your consumers are thinking\u003c\/li\u003e \u003cli\u003eExplore practical concerns -- understand the operational, legal, and ethical issues in neuromarketing\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eOpen the book and find: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eThe science behind neuromarketing\u003c\/li\u003e \u003cli\u003eHow emotions are connected to consumer purchasing behavior\u003c\/li\u003e \u003cli\u003eThe benefits and dangers of neuromarketing\u003c\/li\u003e \u003cli\u003eWhat motivates consumers\u003c\/li\u003e \u003cli\u003eWhy traditional market research isn't always effective\u003c\/li\u003e \u003cli\u003eA look at the inexpensive ways you can learn from your customers\u003c\/li\u003e \u003cli\u003eHow to pick the right neuromarketing partner\u003c\/li\u003e \u003cli\u003eTen mistaken beliefs about neuromarketing\u003c\/li\u003e \u003c\/ul\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eStephen J. Genco, PhD, \u003c\/b\u003e is a founder of the modern neuromarketing revolution. Andrew P. Pohlmann led the development of the world's first global neuromarketing consultancy. Peter Steidl, MBA, PhD, has carried out neuromarketing assignments with a number of Fortune Global 100 corporations.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 416\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.92 x 9.58 x 7.02 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e August 06, 2013\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":47427891527901,"sku":"9781118518588","price":24.83,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0811\/9867\/8237\/files\/SVZuTDRSUndXYzVIcTc0ekhqdnlWZz09.webp?v=1771301207","url":"https:\/\/handfulofbooks.com\/products\/neuromarketing-for-dummies-paperback","provider":"Handful of Books","version":"1.0","type":"link"}