{"product_id":"more-than-a-showroom-strategies-for-winning-back-online-shoppers-hardcover","title":"More Than a Showroom: Strategies for Winning Back Online Shoppers - Hardcover","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eDaniel G. Bachrach\u003c\/b\u003e (Author), \u003cb\u003eJessica Ogilvie\u003c\/b\u003e (Author), \u003cb\u003eAdam Rapp\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eIncludes bibliographical references (pages 185-190) and index.\u003c\/p\u003e\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003eThe growing phenomenon of showrooming plagues sales managers and small retailers in ever increasing numbers as technology has evolved to create smarter and more empowered consumers. Showrooming refers to the phenomenon of consumers - or potential consumers - browsing products in a retail store, and then ultimately purchasing online at a lower price through another store. In the age of the Internet, the sight of a customer who will visit a store and use their smartphone to scan the barcode, hoping to find the same item at a cheaper price from a different vendor has become commonplace. Through exhaustive research, the authors of this book investigate this exploding trend and offer strategies, tools, and training approaches that can help to transform showrooming customers into in-store sales. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eOffering retail managers and owners deep insight into how they can stem the loss of resources to showrooming, this book, through a close, systematic examination of showrooming, provides insight and understanding of the value added through customer service and expert salesperson knowledge. Retailers will learn how to implement essential, incremental changes to infuse value in the customer experience and entice significantly improved in-store sales while building core customer relationships and enhancing loyalty.\u003cbr\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003eDaniel G. Bachrach, PhD, is Professor of Management at the Culverhouse College of Commerce of the University of Alabama. Professor Bachrach is editor or coauthor of five books, including\u003cem\u003e Management, 13e\u003c\/em\u003e; \u003cem\u003eExploring Management, 5e\u003c\/em\u003e; \u003cem\u003eTransformative Selling\u003c\/em\u003e; \u003cem\u003e10 Don'ts on Your Digital Devices: The Non-Techie's Survival Guide to Cyber Security and Privacy\u003c\/em\u003e; and \u003cem\u003eThe Handbook of Behavioral Operations Management\u003c\/em\u003e. His peer-reviewed articles have appeared in range of top-tier academic outlets, including \u003cem\u003eOrganization Science\u003c\/em\u003e, \u003cem\u003eJournal of Applied Psychology\u003c\/em\u003e, \u003cem\u003eStrategic Management Journal\u003c\/em\u003e, \u003cem\u003ePersonnel Psychology\u003c\/em\u003e, and \u003cem\u003eOrganizational Behavior and Human Decision Processes\u003c\/em\u003e. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eJessica Ogilvie is an Assistant Professor of Marketing in the College of Business at Ohio University where she teaches the Advanced Selling and Sales Management courses. Prior to earning her Ph.D. from The University of Alabama, she received her B.S. in Finance and Economics from The University of Alabama where she graduated Summa Cum Laude in May of 2011 and her M.S. in Marketing from The University of Alabama in May of 2012. She is currently the Director of Research and Academics in The Ralph and Luci Schey Sales Centre at Ohio University. \u003cp\u003e\u003c\/p\u003eAdam Rapp, PhD is the Distinguished Professor of Sales in the Department of Marketing at Ohio University. After earning his Ph.D. from the University of Connecticut, Dr. Adam Rapp spent time as a doctoral fellow at the University of Houston, where he researched and taught in the Sales Excellence Institute. Adam is currently the Executive Director of The Ralph and Luci Schey Sales Centre at Ohio University. \u003cp\u003e\u003c\/p\u003eJoe Calamusa is currently a Professor of Marketing at The University of Alabama and the UA Sales Program's Managing Director. Joe has over 10 years of sales and sales management experience as the Corporate National Sales Manager for Peco Foods, Inc., a privately held poultry processor. Joe Calamusa started a private label grocery division that blossomed into over $150 million in annual sales to retail giants including Wal-Mart, The Kroger Co., Supervalu Inc., Safeway, Publix, Dollar General, and many others. Joe oversaw a national sales and broker network, and was responsible for the division's strategy, supply chain, development, and profitability. Joe has corporate training and coaching experience within the Consumer Packaged Goods, Health Care, Retail, Media, Industrial Technology, and Municipal segments. He also specializes in small business consulting projects within the Legal, Information Technology and Non-profit fields.\u003cbr\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 200\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1.1 x 9.3 x 6.3 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e February 02, 2016\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":47434707108061,"sku":"9781137551870","price":49.22,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0811\/9867\/8237\/files\/xdu2yQ8c2t9781137551870.webp?v=1771381540","url":"https:\/\/handfulofbooks.com\/products\/more-than-a-showroom-strategies-for-winning-back-online-shoppers-hardcover","provider":"Handful of Books","version":"1.0","type":"link"}