{"product_id":"master-of-influence-the-psychology-of-persuasion-power-paperback","title":"Master of Influence: The Psychology of Persuasion \u0026 Power - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003ePhilip Stengel\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eMaster of Influence: Ethical Persuasion That Works in the Real World\u003c\/b\u003e is a clear, research grounded playbook for \u003cb\u003ewinning minds without losing integrity\u003c\/b\u003e. It turns behavioral science into simple moves you can use in \u003cb\u003esales, leadership, fundraising, negotiations\u003c\/b\u003e, and everyday decisions. No jargon, no guru fog, just \u003cb\u003efield tested methods\u003c\/b\u003e with examples and short scripts.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eWhat you will learn\u003c\/b\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\u003cp\u003e\u003cb\u003eCialdini's six principles in action\u003c\/b\u003e, with scripts, guardrails, and best use cases for Reciprocity, Commitment and Consistency, Social Proof, Liking, Authority, and Scarcity.\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003e\u003cb\u003ePerception levers that shift decisions\u003c\/b\u003e, including framing, priming, contrast, and the halo effect, with before-and-after phrasing.\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003e\u003cb\u003eEmotional drivers that move people without manipulation\u003c\/b\u003e, using empathy, fear with a solution, desire, and belonging.\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003e\u003cb\u003eStorytelling that sells the truth\u003c\/b\u003e, aligning data, emotion, and credibility in one tight narrative.\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003e\u003cb\u003eLanguage that lands\u003c\/b\u003e, with metaphors that clarify, repetition that reinforces, and three-part lines that close.\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003e\u003cb\u003eNonverbal and listening skills that unlock real objections\u003c\/b\u003e, using pauses, posture, mirroring, paraphrase, and summary.\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003e\u003cb\u003eNegotiation core\u003c\/b\u003e, from anchors and smart concessions to BATNA planning you can run on a single sheet.\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003e\u003cb\u003eCredibility habits that compound trust\u003c\/b\u003e over months, not just one pitch.\u003c\/p\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eInside the book you follow two storylines: \u003cb\u003eJake\u003c\/b\u003e, a salesperson who applies each principle live and shows what works under pressure, and \u003cb\u003eSarah\u003c\/b\u003e, a startup founder who turns flat investor meetings into funding by reframing her pitch and negotiating better terms. Each chapter ends with short case studies, numbers, and \u003cb\u003echecklists you can copy\u003c\/b\u003e, then adapt to your own brand and market.\u003c\/p\u003e\u003cp\u003eYou also get ready-to-use tools: an \u003cb\u003eInfluence Canvas\u003c\/b\u003e for mapping audience and ethics, a \u003cb\u003eMessage Builder\u003c\/b\u003e for frame-proof-story-ask, an \u003cb\u003eObjection Flow\u003c\/b\u003e for cost and risk pushback, a \u003cb\u003eNegotiation Prep Sheet\u003c\/b\u003e for ranges and walk-aways, and a \u003cb\u003eCredibility Cadence\u003c\/b\u003e for weekly trust deposits.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eWhy it works\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eThe book is \u003cb\u003egrounded in peer reviewed research\u003c\/b\u003e, translated into field moves that respect autonomy. Chapters are short, summaries are clean, and every tactic includes an \u003cb\u003eethics test\u003c\/b\u003e so you can win the deal and keep the relationship.\u003c\/p\u003e\u003cp\u003eRead \u003cb\u003eMaster of Influence\u003c\/b\u003e if you want \u003cb\u003ea practical system for persuasion that feels natural\u003c\/b\u003e, sales and leadership scripts that hold up in real conversations, and \u003cb\u003enegotiation results that stick\u003c\/b\u003e because both sides can live with the deal. \u003cb\u003eInfluence is a skill, not a personality type.\u003c\/b\u003e Learn the science, run the plays, protect your ethics, and \u003cb\u003eturn attention into action without burning trust\u003c\/b\u003e.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 298\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.62 x 9 x 6 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e April 23, 2025\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":48110967357661,"sku":"9798281168625","price":27.52,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0811\/9867\/8237\/files\/BZa58CaD8Q9798281168625.webp?v=1782890514","url":"https:\/\/handfulofbooks.com\/products\/master-of-influence-the-psychology-of-persuasion-power-paperback","provider":"Handful of Books","version":"1.0","type":"link"}