{"product_id":"marketing-management-paperback","title":"Marketing Management - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eSunil Mishra\u003c\/b\u003e (Author), \u003cb\u003eVimal Bhatt\u003c\/b\u003e (Author), \u003cb\u003eBhuvanesh Kumar Sharma\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e Marketing is evolving all the time, and for students to stay competitive, they need a textbook that represents the best of today's marketing theory and techniques. Marketing Management is the gold standard in existing marketing literature because its content and structure are always updated with the most recent advancements in marketing theory and practice.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e Students at both the undergraduate and graduate levels of marketing studies and professionals in the field are the intended audience for this book. The writers' primary goal was to present a complete picture of all facets of marketing in the actual world. The book talks about holistic marketing and how different parts of marketing depend on each other. It discusses competitive dynamics, entering into markets, communicating value, determining product strategy, and creating customer value and relationships, among other things.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 276\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.62 x 9 x 6 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e March 31, 2023\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":47497713909981,"sku":"9789356483262","price":38.47,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0811\/9867\/8237\/files\/7rrtQvaIr9789356483262.webp?v=1771985737","url":"https:\/\/handfulofbooks.com\/products\/marketing-management-paperback","provider":"Handful of Books","version":"1.0","type":"link"}