{"product_id":"marketing-based-on-first-principles-paperback","title":"Marketing: Based on First Principles - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eRobert W. Palmatier\u003c\/b\u003e (Author), \u003cb\u003eAndrew Crecelius\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eAn introduction to marketing theory and practice based around Palmatier's acclaimed 'first principles', this textbook provides a global perspective and an abundance of engaging case studies.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003ePalmatier's four principles - all customers differ, all customers change, all competitors react, all resources are limited - provide a framework for understanding the diverse and idiosyncratic world of modern marketing. Whether offline or digital, B2C or B2B, products or services, domestic or international, the same principles apply. \u003cp\u003e\u003c\/p\u003eThis textbook dives headfirst into marketing controversies. Unique learning features, \u003ci\u003eMarketing Fail\u003c\/i\u003e and \u003ci\u003eShades of Grey\u003c\/i\u003e, capture the messy reality of the business world and encourage students to reflect critically on both sides of a debate. A focus on application means that a large share of the text is devoted to case studies featuring contemporary organisations such as Beyond Meat, Zoom, IKEA, and the World Health Organization. \u003cp\u003e\u003c\/p\u003eThe perfect textbook for introductory modules on the essentials of marketing, \u003ci\u003eMarketing: Based on First Principles\u003c\/i\u003e provides a unique and dynamic approach, allowing students to develop effective and flexible methods to deal with diverse and complex problems of marketing today.\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 384\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1 x 9.69 x 7.44 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e March 06, 2025\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":47433769255133,"sku":"9781350327894","price":119.94,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0811\/9867\/8237\/files\/LxZ2AVBAyc9781350327894.webp?v=1771365860","url":"https:\/\/handfulofbooks.com\/products\/marketing-based-on-first-principles-paperback","provider":"Handful of Books","version":"1.0","type":"link"}