{"product_id":"go-to-market-uncovered-how-to-successfully-launch-a-product-and-drive-sustainable-long-term-revenue-growth-hardcover","title":"Go-To-Market Uncovered: How to Successfully Launch a Product and Drive Sustainable, Long-Term Revenue Growth - Hardcover","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003ePaul Sullivan\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eA proven blueprint for long-term operating success for entrepreneurs, marketers, sales leaders, and customer success teams\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eIn \u003ci\u003eGo-To-Market Uncovered: How to Successfully Launch a Product and Drive Sustainable, Long-Term Revenue Growth, \u003c\/i\u003e celebrated entrepreneur and go-to-market strategist Paul Sullivan delivers a hands-on discussion of the ARISE framework for bringing B2B SaaS, fintech, and tech-enabled businesses to market. The author shows you how to fully implement this framework in just 30 days. It offers a proven blueprint for long-term success you can apply to your own organization immediately, whether you work in a startup, a scale-up, or a large enterprise. \u003c\/p\u003e\u003cp\u003ePractical, scalable, and filled with foresight, every stage of the ARISE framework is designed to be thorough and agile, empowering your company to increase its ROI on tech investments and strategic initiatives. You'll also find: \u003c\/p\u003e\u003cul\u003e \u003cli\u003eExplorations of critical key performance indicators outlining what exactly you need to keep track of and what can be safely disregarded\u003c\/li\u003e \u003cli\u003eStrategies for aligning your sales and marketing goals to create a unified customer journey\u003c\/li\u003e \u003cli\u003eEnlightening case studies that illustrate the most common challenges faced by companies and how to overcome them\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003ePacked with strategies, templates, worksheets, links to additional resources and reading materials, and valuable lessons, \u003ci\u003eGo-To-Market Uncovered\u003c\/i\u003e demonstrates how to anticipate potential market forces, position your firm relative to the competition, and overcome performance challenges with startling effectiveness.\u003c\/p\u003e\u003ch3\u003eFront Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIn \u003ci\u003eGo-To-Market Uncovered: How to Successfully Launch a Product and Drive Sustainable, Long-Term Revenue Growth, \u003c\/i\u003e veteran strategist and entrepreneur Paul Sullivan delivers a practical exploration of his ARISE framework for bringing B2B SaaS, fintech, and tech-enabled businesses to market. The author walks you through how to fully implement this framework in just 30 days, giving you a blueprint for long-term success that you can apply to your own organization today. \u003c\/p\u003e\u003cp\u003eWhether you work in a start-up, a scale-up, or a large enterprise, \u003ci\u003eGo-To-Market Uncovered\u003c\/i\u003e provides a thorough and agile approach to bringing your product to market. It shows you how to increase your company's return on investment on tech and strategy initiatives and demonstrates how to effectively scale the methods found within. \u003c\/p\u003e\u003cp\u003eIn the book, you'll discover what key performance indicators you need to keep track of, why you need to watch them, and which KPIs you can safely disregard. You'll learn how to align your sales and marketing goals to create a unified customer experience. Finally, instructive case studies that illustrate the most common challenges, pitfalls, and opportunities in the go-to-market process highlight the real-world applicability of the ARISE framework. \u003c\/p\u003e\u003cp\u003e\u003ci\u003eGo-To-Market Uncovered\u003c\/i\u003e is packed with the strategies, templates, worksheets, additional resources, reading materials, and lessons you need to make your next product or service launch an outstanding success. It offers tried-and-tested methods for anticipating market forces, positioning your firm relative to the competition, and overcoming performance challenges. Sullivan has created a must-read playbook for executives, managers, entrepreneurs, founders, and other business leaders who are ready for evidence- and experience-backed go-to-market strategies that outperform the competition.\u003c\/p\u003e\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eA tried-and-tested playbook for product and service launches you can implement in just 30 days\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003ci\u003eGo-To-Market Uncovered: How to Successfully Launch a Product and Drive Sustainable, Long-Term Revenue Growth\u003c\/i\u003e is a startlingly insightful and powerful new discussion of how to take your company's next product or service to market. In the book, author, strategist, and entrepreneur Paul Sullivan walks you through his ARISE framework, a set of strategies you can implement at your own company in just 30 days. \u003c\/p\u003e\u003cp\u003eIn addition to an evidence- and experience-based bird's-eye view of the go-to-market process, you'll get hands-on guidance on which KPIs to pay close attention to--and which ones you can safely ignore--as well as how to align your sales and marketing teams to create a unified customer journey. You'll find real-world case studies that demonstrate the real-world value of the ARISE framework and that show you how business leaders like yourself can overcome the challenges you're likely to face in your own launch. \u003c\/p\u003e\u003cp\u003ePerfect for entrepreneurs, managers, executives, founders, and other business leaders, \u003ci\u003eGo-To-Market Uncovered\u003c\/i\u003e is an essential read for product leads, sales and marketing team leaders, and other professionals interested in discovering what distinguishes successful product launches from the rest.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003ePAUL SULLIVAN\u003c\/b\u003e is Founder and Chief Strategist at ARISE GTM, a consultancy working with leadership teams in B2B tech business and financial services firms to shape and optimize go-to-market strategy. His work includes coaching, revenue operations, aligning marketing, sales, success, and product teams.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 304\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e April 01, 2025\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":47433739698397,"sku":"9781394328888","price":32.4,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0811\/9867\/8237\/files\/sqikY-B-e29781394328888.webp?v=1771365745","url":"https:\/\/handfulofbooks.com\/products\/go-to-market-uncovered-how-to-successfully-launch-a-product-and-drive-sustainable-long-term-revenue-growth-hardcover","provider":"Handful of Books","version":"1.0","type":"link"}