{"product_id":"fast-and-furious-franchising-how-the-serialized-blockbuster-remade-hollywood-paperback","title":"Fast and Furious Franchising: How the Serialized Blockbuster Remade Hollywood - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eDan Hassler-Forest\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eWhat the popularity of the Fast and Furious film franchise says about Hollywood blockbusters and media production\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003eFast and Furious Franchising\u003c\/i\u003e charts the transformation of Hollywood through the story of one of its most successful cinematic universes. Released in 2001, \u003ci\u003eThe Fast and the Furious\u003c\/i\u003e became an unexpected hit, developing into a seven-billion-dollar media franchise with nine direct sequels (so far), one \"sidequel,\" copious spin-offs, and licensing deals from board games to theme park rides.\u003c\/p\u003e\u003cp\u003eDan Hassler-Forest shows how Fast and Furious paved the way for a new form of serialized storytelling that balanced new distribution practices and expansion into international markets with a savvy awareness of representational politics. By following the series's development over the past twenty-five years, \u003ci\u003eFast and Furious Franchising\u003c\/i\u003e reveals distinct phases that reflect larger media-industrial trends: the postclassical blockbuster era of the early 2000s; the emergence of the megafranchise between 2008 and 2014; the franchise's \"imperial\" era, from 2015 through 2019; and the postpandemic crisis era of media saturation and franchise fatigue.\u003c\/p\u003e\u003cp\u003eWhile examining this rapidly changing media landscape, Hassler-Forest offers lively, insightful analyses of the films as they have embraced ever-more-ludicrous plots and unlikely character turns while always maintaining their signature faith in the power of family. As he illuminates the role of the Fast and Furious movies in the global entertainment industry, Hassler-Forest shows how the films' improbable success proves Dominic Toretto's adage that, whether \"you win by an inch or a mile . . . winning's winning.\"\u003c\/p\u003e\u003cp\u003e\u003cb\u003eRetail e-book files for this title are screen-reader friendly with images accompanied by short alt text and\/or extended descriptions.\u003c\/b\u003e\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eDan Hassler-Forest is assistant professor of media and culture studies at Utrecht University. He is author of several books, including \u003ci\u003eJanelle Monáe's Queer Afrofuturism: Defying Every Label\u003c\/i\u003e; \u003ci\u003eScience Fiction, Fantasy, and Politics: Transmedia World-Building Beyond Capitalism\u003c\/i\u003e; and \u003ci\u003eCapitalist Superheroes: Caped Crusaders in the Neoliberal Age\u003c\/i\u003e.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 240\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e April 07, 2026\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":47962200506589,"sku":"9781517921088","price":26.34,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0811\/9867\/8237\/files\/xyx9XcOWLY9781517921088.webp?v=1779760195","url":"https:\/\/handfulofbooks.com\/products\/fast-and-furious-franchising-how-the-serialized-blockbuster-remade-hollywood-paperback","provider":"Handful of Books","version":"1.0","type":"link"}