{"product_id":"becoming-the-experience-maker-2nd-edition-turn-everyday-interactions-into-remarkable-customer-experiences-paperback","title":"Becoming the Experience Maker (2nd Edition): Turn Everyday Interactions Into Remarkable Customer Experiences - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eDan Gingiss\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eIn today's competitive marketplace, companies can no longer compete on price or product alone. The real game-changer? Customer experience. But creating remarkable experiences that customers want to share doesn't have to be complicated or expensive.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eIn \u003ci\u003eBecoming The Experience Maker\u003c\/i\u003e, Dan Gingiss introduces the proven \u003cb\u003eWISER framework\u003c\/b\u003e-Witty, Immersive, Shareable, Extraordinary, and Responsive--showing businesses how to transform ordinary customer interactions into powerful word-of-mouth marketing opportunities. Packed with 50+ real-world case studies from a variety of industries, this book provides a practical framework that businesses of any size can use to create customer loyalty and sustainable growth.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eInside this expanded second edition, you'll discover: \u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\u003cb\u003eA step-by-step framework for creating memorable customer experiences\u003c\/b\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cb\u003ePractical strategies for both B2B and B2C businesses\u003c\/b\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cb\u003eInsights on today's biggest challenges--including AI, crisis management, and digital experience design\u003c\/b\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cb\u003eHow to foster a customer-centric culture where every employee plays a role\u003c\/b\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eFrom Fortune 500 companies to small businesses and nonprofits, Becoming The Experience Maker provides the roadmap to gaining a true competitive edge. Because when your customers are your biggest advocates, business growth becomes sustainable.\u003c\/p\u003e\u003cp\u003e\u003ci\u003e\"For every business that suspects their only true differentiator is customer experience, this is the indispensable playbook for making it work.\" \u003c\/i\u003e\u0026gt;--Jay Baer, Author of 7 books, including The Time to Win\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 200\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.61 x 9 x 6 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e April 22, 2025\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":48114306744541,"sku":"9781636987279","price":25.86,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0811\/9867\/8237\/files\/XWNJX7GGxL9781636987279.webp?v=1782959207","url":"https:\/\/handfulofbooks.com\/products\/becoming-the-experience-maker-2nd-edition-turn-everyday-interactions-into-remarkable-customer-experiences-paperback","provider":"Handful of Books","version":"1.0","type":"link"}