{"product_id":"attach-high-how-elite-advisors-remove-friction-from-high-stakes-decisions-paperback","title":"Attach High: How Elite Advisors Remove Friction from High-Stakes Decisions - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eGuffy Wright\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eValue didn't lose. Friction won.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eYou've lost a deal you should have won. Not on price. Not on product. The value was clear, the trust was real - and still, the decision stalled. No script explained why. You replayed it for weeks and never found the answer.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eThat stall has a name. And once you can see it, you can remove it.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eEvery advisor knows the \u003cstrong\u003esales process\u003c\/strong\u003e. Most have studied the \u003cstrong\u003ebuying process\u003c\/strong\u003e. Almost none have been trained for the third - the one that decides whether a high-stakes deal actually moves.\u003c\/p\u003e\u003cstrong\u003e\u003cem\u003eThe decision process.\u003c\/em\u003e\u003c\/strong\u003e\u003cp\u003eOnce value is established, the decision process is the most important process in the sale. It is the layer beneath everything you've been taught - and the one that quietly determines whether a clear value becomes a closed decision.\u003c\/p\u003e\u003cp\u003eIn Attach High: How Elite Advisors Remove Friction from High-Stakes Decisions, partner and National Sales Leader Guffy Wright names the friction that stalls good decisions and gives you a system to remove it. Drawing on two decades guiding executives, founders, and producers through million-dollar decisions, Wright identifies the three forces that quietly stop a deal even when value is obvious: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eConfusion\u003c\/strong\u003e, which keeps the buyer's mind from settling.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFear\u003c\/strong\u003e, which keeps the buyer's body from moving.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMisalignment\u003c\/strong\u003e, which keeps the room from agreeing.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 232\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.53 x 9 x 6 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e September 01, 2026\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":48736480329949,"sku":"9798996374717","price":19.38,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0811\/9867\/8237\/files\/lWGHxD5Wb49798996374717.webp?v=1789879839","url":"https:\/\/handfulofbooks.com\/products\/attach-high-how-elite-advisors-remove-friction-from-high-stakes-decisions-paperback","provider":"Handful of Books","version":"1.0","type":"link"}