{"product_id":"an-executives-guide-to-managing-email-paperback-1","title":"An Executive's Guide to Managing Email - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eWendy Hurwitz\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eEmail 101 for Executives: What You Need to Know to Maximize Sales \u0026amp; Marketing Efforts An Executive's Guide to Managing Email is 'Email 101' for executives. It helps busy executives understand the importance of best practices without getting into copious detail. Deciding if you need an email service provider? Struggling to choose the right one? Trying to build a quality email list? An Executive's Guide to Managing Email covers all of this and more. It's what you need to know but didn't know to ask. Make no mistake; An Executive's Guide to Managing Email is a short, quick read. Give it an hour, and you'll have powerful knowledge to advise a hands-on, email operations team. Please note that this is NOT for seasoned email practitioners. It is for senior team members who need to understand the 'rules of engagement' without being involved in day-to-day operations. Sample topics covered: -List growth the right way -Testing best practices -CAN-SPAM \u0026amp; CASL -ESP selection checklists -Performance metrics\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003eWendy Hurwitz is a marketing executive with 20+ years experience working at Fortune 500 \u0026amp; Fortune Global 500 companies\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 30\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.06 x 8.5 x 5.51 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e June 15, 2015\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":47432865054941,"sku":"9781514358740","price":11.32,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0811\/9867\/8237\/files\/kDs0HQAfsf9781514358740_72732bb0-d633-4712-a86f-7697892229e5.webp?v=1771349813","url":"https:\/\/handfulofbooks.com\/products\/an-executives-guide-to-managing-email-paperback-1","provider":"Handful of Books","version":"1.0","type":"link"}